LARK Dinner-Auction

To help refresh and reengage donors for the 51st annual LARK dinner-auction, I developed a lively and unexpected event brand based on the theme Neon Prom. The Advancement team wanted something with a celebratory tone—less formal than previous years, while still feeling elevated and in line with Regis Jesuit’s identity.

I created a custom neon-style logo and glowing graphic elements that balanced playfulness with polish. A subtle multicolor background gave the system depth and energy, echoing the glow of a dance floor without relying on clichés. By avoiding retro tropes and instead leaning into modern minimalism, the visuals felt both nostalgic and contemporary.

The flexible system was applied across a full suite of materials, including invitations, email graphics, signage, and projection screens—bringing visual cohesion to the entire campaign. My role also involved generating assets that could be reused across various formats, helping the Advancement team promote the event in both digital and physical spaces.